Aria Systems

Aria Systems
Position Placed:
Chief Financial Officer


Joshua Goodman

Press Release

Aria Systems Appoints Mark Verbeck as CFO as Company Enters Accelerated Growth Stage

Silicon Valley CFO of the Year Joins Executive Team of Recurring Revenue Business Innovator

San Francisco, March 3, 2015 – Aria Systems, which helps enterprises grow recurring revenue, today announced the appointment of Mark Verbeck as Chief Financial Officer and Senior Vice President in charge of Aria’s global finance, human resources, legal and administrative organizations. Verbeck brings over 20 years of experience in finance and operations, at both emerging growth companies and major corporations, and will be instrumental in helping the company scale globally. He joins Aria at a time when the company is seeing a surge in enterprise adoption of its cloud-based active monetization platform. With Aria, enterprises get to market faster with innovative offerings and address every revenue moment to maximize customer lifetime value. Verbeck reports directly to Tom Dibble, President and CEO of Aria Systems.

"Mark's exceptional track record is a perfect fit for Aria as we experience incredible growth in our business and expand our customer operations across the globe," said Dibble. "Mark’s breadth of experience combined with his cultural fit makes him a great complement to our world-class team as we look to scale our business and fundamentally reshape this market."

“Aria has all the ingredients for success: an exceptional market opportunity, unique offering, and an A-list roster of enterprise customers,” said Verbeck. “It's a transformative time in Aria’s history and I look forward to playing a pivotal role in their tremendous growth and success."

Prior to joining Aria, Verbeck was CFO at Coupa Software, the leading SaaS Spend Management platform, and previously was CFO at BLADE Network Technologies (acquired by IBM), the leader in high performance cloud networking. He was also a prominent executive and Wall Street analyst covering technology companies for Piper Jaffray, Epoch Partners (acquired by Goldman Sachs), Cantor Fitzgerald, and Citigroup. Earlier in his career, Verbeck worked at Deloitte and Touche.

Verbeck was named by the Silicon Valley/San Jose Business Journal as the 2010 Silicon Valley CFO of the Year and holds a Bachelor of Arts in Accounting from the University of St. Thomas.

About Aria Systems

Proven by the world’s most demanding enterprises, including AAA NCNU, Constant Contact, Falck, Hootsuite, Pitney Bowes, Telekom Denmark, and VMware, Aria helps enterprises grow their recurring revenue businesses. With Aria’s end-to-end active monetization platform, global brands can get to market faster with a wider variety of products and services, while maximizing customer satisfaction, retention, and lifetime value.

To learn more about Aria go to

Aria Systems and the Aria logo are trademarks of Aria Systems, Inc. All other trademarks are the property of their respective owners.