BridgeGate completes a critical search for on demand customer behavior analytics software firm Quantivo.

Monday, August 25, 2008 -

"Timely and actionable understanding of customer behavior has become a requirement for every consumer-focused business," said Brian Kelly, CEO at Quantivo. "Business managers need customer analysis of very large datasets in minutes, not days and are frustrated with the high costs of traditional Business Intelligence solutions. With Paul’s extensive experience in developing and selling enterprise-class on-demand technologies, we continue to execute on our strategy to raise the customer analytics productivity throughout organizations at an affordable price."

"I am delighted to join Quantivo, a company that is well-positioned to address the rapidly growing need for customer behavior analytics," said Paul Patterson. "Customers are quick to see how such analytics help pinpoint marketing efforts, drive increased revenue at the stores and improve consumer reactivation and retention rates. I am thrilled to leverage my SaaS and software expertise to bring such a valuable solution to market."

Patterson brings over a decade of software sales management experience to Quantivo. Most recently, he served as Vice President of Sales for Arena Solutions, a provider of on-demand product lifecycle management (PLM) software for manufacturers. At Arena, Patterson transitioned the company's sales strategy from enterprise software to a SaaS sales model, increasing average sales price by 75 percent and new business subscriptions by 63 percent year over year. Prior to Arena, Patterson managed the global sales organization of Apexon, an on-demand solution for supply chain management and decision support. Patterson has a bachelor's degree from the University of Colorado, Boulder.

About BridgeGate
BridgeGate LLC. (www.bridgegate.com) is a retained executive search firm headquartered in Irvine, California. BridgeGate serves established as well as early stage clients across all industries including Technology, Financial Services, Life Sciences, Consumer Products and Services. BridgeGate's Partners and Associates work with a select group of diverse and prestigious organizations throughout the United States, including, Amp'd Mobile, Walmart, OpsWare, Stamps.com, Broadcom, and Experian.